How to tell a story using product photography

Plus, it only takes 90 seconds for consumers to assess the product and make an initial judgment on whether or not to purchase it a story using product photography.

With such a crowded market and short attention spans, you have to find a way to engage your audience and stand out from the rest.

This is where the art of storytelling through product photography comes in.

In this post, we will explore the art of storytelling in product photography and how it can make the difference between a scroll and a click.

Hire photographers who are committed to your story

External photographers may just want to snap a pic and pick up the check. That’s why it’s better to hire someone from your creative team who knows the ins and outs of your brand’s story and how to represent it.

They will be more committed to ensuring that your storytelling is accurate, consistent, and reaches the right audience.

Preparation is everything

Planning is so important if you want to master the art of visual storytelling. Create a diverse and visually appealing shot list before you start taking any photos.

Think of your target audience

This will drive their engagement with your brand or product.

Give context to the product

Using storytelling in your product photography is crucial as consumers become increasingly comfortable buying items solely on online marketplaces.