Soft Surroundings is an established brand that has carved a niche for itself in the retail landscape. The company is known for its aesthetically pleasing products and commitment to comfort. Soft Surroundings Going Out of Business.
Last year, the company’s executive chairman and interim CEO reduced inventory and closed one-third of its physical locations to “hyper-focus” on key markets and demographics.
Changing Retail Landscape
The retail landscape is changing rapidly, with new technology and consumer behavior shaping how people shop. This transformation has increased competition and led to higher expectations for brands to offer an exceptional experience.
Soft Surroundings offers women’s clothing, home goods, and beauty products that are designed for comfort and style. Their products are a popular choice among consumers, and the company’s ethos has been described as “fostering relaxation, luxury, and well-being.” The company’s success depends on its ability to retain customers and build loyalty.
In addition to its strong online presence, Soft Surroundings also has a large network of physical locations. This allows them to reach a diverse customer base and maintain a high level of brand awareness. The company has a good reputation and is well-loved by its target audience, which should help them weather economic fluctuations. In addition, their focus on a demographic that is often overlooked by other fashion retailers should ensure sustained growth.
Growth of E-Commerce
Although the company’s in-store presence has been reduced with the closure of stores in The Villages, Sarasota, and Estero, Soft Surroundings customers can still purchase their favorite products online. This is because the brand continues to focus on meeting the digital demands of its clients.
The company’s e-commerce strategy helps them overcome challenges caused by the COVID-19 pandemic and changing consumer shopping patterns. Additionally, their emphasis on unique product offerings and a target demographic makes them resilient to market changes.
However, despite their strong online presence, the company has faced some financial issues recently. Rumors about their financial problems have circulated online, especially due to customer frustrations with delayed deliveries and difficulties in returns. Nevertheless, it’s important to note that online discussions are often speculative and may not reflect the true state of the company’s finances. Regardless of these challenges, the company is working to adapt and thrive in the ever-changing retail landscape. This is why their loyal customers should not be worried about the company’s future.
Financial Issues
Soft Surroundings’ financial woes stem from global and local factors. The global COVID-19 pandemic has significantly impacted retail businesses with massive shifts in consumer shopping behaviors. Soft Surroundings has wisely responded to this challenge by bolstering its e-commerce sector and offering customers an intuitive and straightforward online shopping experience.
Locally, the company’s bankruptcy filing has prompted it to close several of its 44 brick-and-mortar stores. It is also seeking protection from creditors as it restructures its business by selling its direct-to-consumer assets to Coldwater Creek, which has agreed to continue the brand’s e-commerce and catalog operations.
Founded in 1999, St. Louis-based Soft Surroundings’ mission is to inspire women to look and feel their best. Founder Robin Sheldon understands the needs of female baby boomers and offers a unique, comfortable fashion and home goods line for this demographic. In addition, the brand is a leader in implementing health and safety protocols at its stores and continues to invest in its online offerings for convenience and customer satisfaction.
Closing Stores
A soft surrounding store in Orland Park is going out of business, but they are still offering a big sale before the closure. You can check out their online site and see if they have what you are looking for.
The company has a strong presence online and offers a great customer experience. This makes them a resilient player in the retail industry. They are focused on ensuring that their products are of the highest quality, and they are also optimizing their digital operations to meet consumer demands.
Soft Surroundings, which started as a catalog company in 1999, caters to upper-middle-class women around age 60. Its founder, Robin Sheldon, worked as a catalog designer and merchandising director at Coldwater Creek prior to starting the company. Its 44 leased stores and distribution center in Mexico, Missouri employ about 700 people. Brentwood Associates, a Los Angeles-based private equity firm, owns the company.
