Soft Surroundings offers women’s apparel, home, shoe, and accessories products. The brand is known for its inclusive sizing and quality designs. It also offers unique linens that can be monogrammed to add a personal touch Is Soft Surroundings in Financial Trouble.
Founded in 1999, the company began as a catalog business and has since expanded to include a large online presence. The company has also opened retail stores throughout the country Is Soft Surroundings in Financial Trouble.
The company has failed to reduce expenses and boost income
Soft Surroundings is a women’s clothing and accessories retailer founded by Robin Sheldon. The company aims to inspire women to express their unique style and comfort at every age. It serves its consumers through an omnichannel marketing and operational infrastructure. This includes catalog, e-commerce, and retail stores. In addition, the company has grown its direct-to-consumer business by expanding its catalog distribution and introducing a new home furnishings catalog title.
The company’s management team realized that it needed to update its assortment to appeal to a different customer base and reduce inventory. The company consolidated stores, refreshed its products, and modernized its brand to appeal to Gen X shoppers. This new approach has resulted in a 15% growth in sales for the company.
Soft Surroundings will use JDA Allocation to replace manual spreadsheet-based planning processes and deliver a more customer-centric assortment across all channels. This will help the company achieve its sales and inventory goals while minimizing financial risk.
It has failed to increase its web presence
Soft Surroundings is a fashion retail business that offers women’s clothing and home products. It was founded in 1999 and is based in St. Louis, Missouri. The company’s founder, Robin Sheldon, has extensive knowledge of the fashion industry and is particularly aware of the needs of female baby boomers. Sheldon worked as a designer, cataloger, and vice president of merchandising for Coldwater Creek before founding Soft Surroundings.
SoftSurroundings serves its customers through an omnichannel marketing and operational platform, including catalog, e-commerce, and stores. Under Brentwood’s ownership, the brand has grown its direct-to-consumer business, expanded its catalog distribution, and introduced a new household goods catalog. Its ecommerce platform has also been enhanced and optimized to drive growth.
Invesp analyzed the site’s conversion metrics and identified areas for improvement. The team found that the site’s e-commerce conversion rates were significantly lower than desktops, and the development team was busy with other projects. Therefore, the company decided to partner with Invesp to run tests and improve the site’s conversion rates.
It has failed to increase sales
In order to increase online sales, Soft Surroundings must improve its website and increase its customer conversion rates. However, their digital marketing team was busy with other projects and did not focus on these issues. This caused the company to have low site conversion rates.
The company is a women’s clothing and accessories retailer with an omnichannel business that includes catalog, e-commerce, and retail stores. The brand was founded in 1999 by Robin Sheldon and caters to the needs of baby boomer women. It offers unique, comfortable, and easy-to-wear clothing, luxury bedding, and state-of-the-art beauty and home products.
A few years ago, Soft Surroundings realized that their customer base was shifting from baby boomers to Gen X customers. To respond to this shift, the company consolidated stores and refreshed its product assortment to appeal to this new target market. The company also implemented a clear markdown strategy, resulting in a higher average order value and more efficient inventory.
It has failed to hire new employees
At a certain point in their life cycle, many retailers need to refresh their brand or refocus their assortment. Soft Surroundings, a women’s apparel and home furnishings retailer founded in 1999, did just that when it realized that its customer base was shifting to Gen X. It consolidated stores, cut back inventory, and refreshed its collections to appeal to this new target audience.
The company also opened a 300,000-square-foot facility in Mexico, Missouri. This will serve the company’s domestic and international customers by fulfilling customer orders from the catalog, as well as distributing products to Soft Surroundings retail stores.
Since Brentwood’s acquisition of Soft Surroundings in 2012, it has supported the company’s management team in refining its retail store strategy, including revising its new store prototype and enhancing site selection processes. In addition, the company has expanded its direct-to-consumer business through increased catalog distribution and a new household goods catalog title, and its e-commerce platform continues to be a source of growth as it is enhanced and optimized.
