Digital transformation is a company or organization’s effort to transform or improve its current services, products, processes, and other applicable aspects of its business through digital means. A good example is creating a delivery app for a restaurant that only accepts orders through a counter, drive-through, and phone calls UX In Digital.

Unfortunately, not all digital transformation efforts can be successful. Suppose a restaurant does create a delivery app for its customers to use. That will fail if the app is poorly designed and annoying to use to the point that customers would instead visit the place and order from the counter.

To turn it into a success, you must factor in user experience (UX) in your digital transformation. If you want to know how to do that, here are some tips you can follow.

• Understand The Needs And Goals Of Your Users

It’s essential to understand the needs and goals of your users to provide them with relevant and valuable digital experiences in your digital transformation effort. These needs stem from your users’ desires, pain points, and expectations. Meanwhile, their goals root in the specific outcomes they want to achieve when using your digital product or service.

Say that you’re designing a mobile app for a food delivery service. Its users’ needs and goals may be fast delivery, healthy options, and various cuisines. Suppose you understand and consider those as you design and develop. In that case, it can result in digital products and services that are highly convenient for users, which is often beneficial to your business.

• Prioritize Having An Accessible Experience

Designing for an accessible experience ensures that digital products and services can be accessed by everyone, regardless of their abilities. This benefits everyone, including users with disabilities, who may face barriers when accessing digital products and services.

One good example of a standard mobile app feature with designing for accessibility is the functionality to allow color blind mode. In the real world, this is similar to installing ramps in a restaurant or providing a high chair for kids in the dining area.

• Perform Continuous Testing And Iteration Based On User Feedback

Continuous testing and iteration based on user feedback allow you to refine your digital products and services better to meet the needs and expectations of your users. Imagine you have launched a new mobile app and start receiving user feedback about the features they like and dislike. You can use this feedback to improve and update the app for a better user experience.

• Have Consistency And Standards In Design

After all, familiarity makes it easier for their users to use, navigate, and understand an app, website, or service.

Aside from that, consistency and following standards eliminate the need to supply users with manuals and training. In the kitchen, this can be found in a recipe book. Each recipe listed will follow the same format, reducing confusion and allowing people who use it to understand what they need to do instantly.

• Use User Personas

User personas are like character profiles that represent the key characteristics and behaviors of the target users. They help create a clear understanding of the target users, their needs and expectations, and how to provide them with a great user experience.

For example, a user persona for a food delivery app may include a teen who loves sweet food.

Conclusion

As businesses shift toward digital products and services through digital transformation, it’s crucial to consider and prioritize UX. Designing digital products and services with a user-centric approach is essential to meet user needs and expectations.